Funkshawnal | Shawn Willings Portfolio

User Interface Design

Balancing visual clarity with functionality, shapes interfaces that feel intuitive and refined. Forward-thinking design choices and evolving aesthetics ensure that every interaction is as effortless as it is engaging.

User Experience and Accessibility

Designing for impact means anticipating behavior, embracing accessibility, and crafting intuitive experiences that empower every user. When interactions are inclusive and seamless, engagement becomes effortless and meaningful.

Front-end Development

Balancing logic and creativity to solve problems through thoughtful design and clean, scalable code. Emphasis on building flexible, modular systems that adapt and evolve—turning complex ideas into intuitive, engaging user experiences.

Product Development

Shaping ideas into purposeful, real-world solutions by prioritizing clarity, usability, and momentum. Through thoughtful iteration, each product is refined to be functional, intentional, and ready for real-world impact.

Artificial Intelligence

Blending AI into the creative process elevates content, insight, and execution. Used as an intelligent assistant, it sharpens both vision and precision—supporting thoughtful decisions and unlocking future-forward solutions across every phase of development.

It is difficult to imagine a creative project that would not benefit from Shawn’s irreducible talents, no matter how daunting or complex the project may seem. My experience with Shawn is one of relentless endurance and unwavering attention to quality, detail and depth of expression in all endeavors, spanning an almost unfathomable breadth of artistic and technical proficiency. From virtual art to augmented reality, from prototyping and design to desktop production, he is a polymath and constructor for the digital age.

John Hayden

COO & CISO, Nventure

Wintergreen Health

Project Overview:

Wintergreen Health provides a white-label e-commerce solution for Durable Medical Equipment (DME), designed to simplify logistics and enhance patient care. My work included branding the platform, designing an intuitive, responsive UI for in-store and online use, and developing a full checkout prototype to streamline order processing.

View case study

Wild Sanctuary

Project Overview:

Wild Sanctuary, developed by Dibs Studios, is an augmented reality, location-based game that lets players restore their local environments back to nature. As the Player Experience Lead, I crafted intuitive navigation, immersive sanctuary experiences, and streamlined 3D interactions, creating a captivating blend of exploration and conservation.

View case study

CPA Ontario

Project Overview:

For CPA Ontario, I led a comprehensive redesign that included user research, a component library, and a visually engaging ‘Student Journey’ page to guide future CPAs through the path to certification. The project’s highlight was an interactive, visually rich design that enhanced accessibility and user engagement across all user silos.

View case study

Stroll

Project Overview:

Stroll is a location-based networking app designed to connect professionals in real time. My contributions included restructuring the user flow and creating prototypes, wireframes, and design concepts that made in-person networking seamless and enjoyable, ultimately enhancing its success at events like Start-up Fest.

View case study

BLAST AWAY SOME STRESS!

ARROW KEYS TO MOVE
SPACE BAR TO SHOOT

Session High Score: 0

Asteroids Hit: 0

Shots Fired: 0

Accuracy: 0%

I’ve had the privilege of knowing and working with Shawn over the last 10 years on many projects. Within that time I have come to admire Shawn, his work ethic, and the passion seen in his creative work. Shawn quickly understands his clients requests and requirements allowing him to create original concepts, or ones based on a predetermined direction.

This same energy can be seen when leading teams and presenting to others. As Shawn started from the bottom in his field, he is fully aware of how a team of creatives think, how they will react, and what can be outputted. This experience is also seen when dealing with clients where his knowledge is fully visible.

Ricardo Viana

Head of Studio, Lady Luck Games

Nventure

Project Overview:

Nventure, a Canadian innovation NGO, required a brand that reflects its commitment to inclusive growth and community prosperity. The result was a timeless logo, cohesive color palette, and comprehensive brand guidelines, aligning with their mission to foster innovation and economic advancement across diverse regions.

View case study

General Civilian

Project Overview:

General Civilian, producers of innovative protective gear, including reusable face masks designed for durability and functionality. Their brand identity reflects their commitment to the community and the environment, featuring a memorable logo inspired by their flagship product. General Civilian is the outfitter for the people.

View case study

BiasProof

Project Overview:

BiasProof advances Diversity, Equity, and Inclusion (DEI) by uncovering unconscious biases through scientifically-backed implicit association tests. I led the design, crafting an accessible and intuitive site that guides users from onboarding to data analysis, creating a seamless experience for applying bias insights in organizations.

View case study

Smart Home Hub

Project Overview:

The Smart Home Hub streamlines smart living by connecting devices like lights, locks, and cameras. Designed for elegance and function, it’s compact for cabinets yet stylish for display. From sketches to 3D prints, I delivered a sleek, practical device that enhances modern home ecosystems.

View case study

Website Design

Designs that just click!

CPAOntario

Took over UX/UI direction for the CPAOntario site, refining the experience through persona development, user journey mapping, and interactive prototypes. Built a robust design system and collaborative Figma environment, enabling the client to visualize and build pages pre-development. Maintained the Master Component Library for consistency and scalability.

Wellwise

Collaborated on the ongoing evolution of the Wellwise site, streamlining the user experience with a refined header and navigation system. Designed and prototyped key areas including product filtering, product details page, and the returns & refunds flow. Delivered clean, accessible UI backed by thoughtful UX strategy.

Native State Foods

Refined the UX/UI of Native State Foods’ Shopify site by optimizing layout, visuals, and copy. Sourced and enhanced imagery for consistency, streamlined product detail pages, and elevated the overall user experience to better reflect the brand and drive engagement.

Scaled Insights

Designed and implemented the Scaled Insights website on Wix, creating custom graphics and optimizing assets for performance and accessibility. Ensured compliance across the site while crafting a clean, modern layout that communicates the brand’s innovative approach to behavioral AI.